• Tag Archives shironuri
  • Japanese Fashion: Shironuri

    Shironuri: Painted in White

    Shironuri literally means painted in white. It is also known as Shiro Mamba, as it is the reverse colors of Yamamba, but still a lot of heavy makeup. For the Shironuri subculture, there is only one rule: white makeup foundation. Clothing choices are up to the wearer, although Kimonos and Hakamas are very popular choices. There are also some minor elements of Gothic Lolita.

    History of Shironuri


    Shironuri has been around for a long time. Painting faces white had been first started by the nobles of the Heian Period. Funnily enough,the reason used to be for practical reasons as the nobles wanted to look as beautiful as possible in glimmering candle light.

    Clothing Types of Shironuri

    As I said before, there is a lot of freedom in terms of clothing. As a result, there are many forms.

    Popular Choices

    Retro Japanese clothing includes Kimonos and Hakamas.


    Gothic Lolita includes aristocratic looking dresses. These are usually very vintage and have many frills.

    Makeup Necessities of Shironuri

    1. White powder, foundation, or cream

    2. Black eyeliner

    3. Fake eyelashes (top and bottom)

    4. Pale or bright colored wigs or dyed hair

    5. White gloves or painted hands

    6. Circle lenses or special effect lenses

    7. Black or red lips


    Popular Shironuri: Minori

    One of the most popular Shironuri’s on the internet at this moment in time!! Her style is influenced more on nature and vintage European fashion, than that of horror. She is so cute! She is often seen with curly wigs and pale puffy clothing, giving her a cute fairy type of look.

    Shironuri’s all look so mystical and fascination. They look so dreamlike. They can be seen on the streets of Japan, but are not as common on Harajuku. This is why they are not as featured in Tokyo fashion (their Instagram page is fabulous!).

    Fashion Review by
    Ginny T. UK.Surrey based/AnimeAmino Original blog.
    Instagram: @gin.98